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Posted: Thursday, 05 November 2009 7:45AM

Auletta: Google Has Changed Everything




mfigliola@wor710.com

Auletta: Google Has Changed Everything

Google.com Perhaps no other company is more useful in our modern lives; from searching to news, images and email, web browsing with Google Chrome, it has become an almost one stop destination on the web. The question is: what would we do without it? Ken Auletta, Journalist, Author Googled:  The End of the World as We Know It. told John Gambling that Google engineers start from an assumption that the old ways of doing things can be improved and made more efficient, an approach that has yielded remarkable results— Google will generate about $20 billion in advertising revenues this year, or more than the combined prime-time ad revenues of CBS, NBC, ABC, and FOX. And the hit just keep on coming for Google: its ownership of YouTube and its mobile phone and other initiatives, Google CEO Eric Schmidt told Auletta his company is poised to become the world’s first $100 billion media company.

It's not an invincible machine however. There are things that threaten Google’s future, and opposition from media companies and government regulators may be the least of these. Ken Aueletta says that Google faces internal threats, from its burgeoning size to losing focus to hubris and in coming years, Google’s faith in mathematical formulas and in slide rule logic will be tested, just as it has been on Wall Street.


Copyright 2009, WOR Radio, Buckley Broadcasting.
Filed Under :  GoogleJohn GamblingKen Auletta

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